Seller
The seller appoints a licensed agency and agrees the commercial basis, reserve protection and preparation needed before the property is launched.
How It Works
A structured path from seller instruction to completion
IPK brings sellers, agencies and qualified buyers into a clear campaign process with defined preparation, participation and transaction stages.
The appointed agency remains central throughout, while the platform provides the structured environment for buyer engagement and campaign records.
Agency
The agency remains responsible for the client relationship, marketing, viewings, advice, negotiation support and transaction coordination.
Property Campaign
The property is prepared with key information, documentation, timing and reserve settings before being shared through a focused campaign link.
Buyer Registration
Interested buyers register, verify their account and complete the checks needed before they can take part in the campaign.
Participation
Qualified buyers review the property information and participate within the defined campaign window, creating focused and comparable market engagement.
CPCV
When a successful campaign result is reached, the conditional CPCV pathway supports the move from campaign outcome into a documented transaction process.
Completion
The remaining legal, payment and completion steps continue with the relevant parties and appointed professionals outside the platform workflow.
Clear roles
Designed around agency-led property sales
IPK does not replace the agency relationship. It adds a structured campaign layer so sellers, agencies and buyers can work through a clearer and more time-defined process.
- The seller remains protected by reserve pricing
- The agency manages advice and communication
- Buyers complete registration and checks before participation
- Campaign timing creates a shared decision window
- Successful outcomes move into a defined transaction pathway
Next step
Learn whether the IPK process fits your sale
Speak with IPK or your appointed agency to understand how the process would apply to a specific property.