# Watch the IPK introduction

See how the IPK property campaign process works.

## For Buyers

[How It Works](https://ipk.pt/en/how-it-works/)

[Guide](https://ipk.pt/pdf/IPK-buyer-guide-en.pdf)

## For Sellers

[How It Works](https://ipk.pt/en/for-sellers/)

[Guide](https://ipk.pt/pdf/IPK-Selling-Guide-en.pdf)

## For Real Estate Agencies

[Process](https://ipk.pt/en/for-agencies/)

[Brochure](https://ipk.pt/pdf/IPK-Agencys-Service-Offering-en.pdf)

## Focused campaigns, defined timelines

IPK helps agencies create focused buyer engagement through transparent, time-defined property campaigns.

## The agency remains central

Agencies manage the client relationship, marketing, viewings and transaction support. IPK provides the focused sales environment.

## Access is provided through agency-led campaigns

Property opportunities are shared through direct campaign links, with buyer registration and qualification completed before participation.

## Bring focused campaigns to your agency

Partner with IPK to support time-defined, professionally managed property sales.

[Contact the IPK Team](https://ipk.pt/en/contact/)