# A focused path from seller instruction to completion

IPK brings sellers, agencies and qualified buyers into a clear campaign process with defined preparation, participation and transaction stages.

The appointed agency remains central throughout, while the platform provides the focused environment for buyer engagement and campaign records.

## Seller

The seller appoints a licensed agency and agrees the commercial basis, reserve protection and preparation needed before the property is launched.

## Agency

The agency remains responsible for the client relationship, marketing, viewings, advice, negotiation support and transaction coordination.

## Property Campaign

The property is prepared with key information, documentation, timing and reserve settings before being shared through a focused campaign link.

## Buyer Registration

Interested buyers register, verify their account and complete the checks needed before they can take part in the campaign.

## Participation

Qualified buyers review the property information and participate within the defined campaign window, creating focused and comparable market engagement.

## CPCV

When a successful campaign result is reached, the conditional CPCV pathway supports the move from campaign outcome into a documented transaction process.

## Completion

The remaining legal, payment and completion steps continue with the relevant parties and appointed professionals outside the platform workflow.

## Designed around agency-led property sales

IPK does not replace the agency relationship. It adds a focused campaign layer so sellers, agencies and buyers can work through a clearer and more time-defined process.

- The seller remains protected by reserve pricing
- The agency manages advice and communication
- Buyers complete registration and checks before participation
- Campaign timing creates a shared decision window
- Successful outcomes move into a defined transaction pathway

## Learn whether the IPK process fits your sale

Speak with your appointed agency to understand how the process would apply to a specific property.

[Contact the IPK Team](https://ipk.pt/en/contact/)