# A focused and time-defined sales process for modern real estate agencies

Traditional property marketing creates visibility. IPK complements that activity by introducing a focused sales campaign designed to create focused buyer engagement within a defined timeframe.

By combining professional property marketing with transparent market participation, IPK helps create the conditions for seller expectations and buyer demand to converge.

## The agency remains at the centre of the entire process

The agency exclusively manages the client relationship, property marketing, viewings, negotiations and transaction support.

IPK does not act as a real estate agent and does not engage directly with the seller. The platform provides the focused sales environment while all mediation activities remain with the appointed agency.

Only one agency can manage an IPK campaign for a property at any one time.

## Simple, focused and fully prepared

Every campaign begins with the preparation of the property, supporting documentation and transaction information before launch.

Once prepared, the agency markets the property through its normal channels while buyers participate within a transparent and time-defined sales campaign.

Upon successful completion, the transaction proceeds through a defined contractual pathway designed to provide greater certainty for all parties.

## Creating focused market engagement within a protected environment

IPK is designed to create the conditions for meaningful market engagement while allowing the seller to remain fully protected throughout the process.

- Fresh and time-defined sales campaigns
- Focused buyer engagement
- Transparent market participation
- Confidential seller protection through reserve pricing
- Defined transaction timelines
- Greater transaction certainty
- Market-aligned outcomes

## Aligned with agencies

IPK operates exclusively through licensed real estate agencies.

The seller's fee arrangement with the agency remains unchanged.

The agency continues to own and manage the client relationship throughout the transaction.

IPK platform fees are payable by the agency only following a successful completed sale, ensuring alignment between the interests of the agency, the seller and the platform.

## Discover how IPK can support your agency

Whether you are looking to enhance your existing sales capability or learn more about focused time-defined sales campaigns, our team will be pleased to assist.

[Contact the IPK Team](https://ipk.pt/en/contact/)